FPM: A Scientology Network Engineer's Blog: seo

This is another such article I've found on duplicate content, for those who have found themselves nailed by Google's duplicate content filter:

http://www.mariosalexandrou.com/blog/?p=169

From the article, "This duplicate content that I’m reporting on should provide some good insights. Why? Because these sites aren’t attempting to spam the search engines. Instead, they’re just typical efforts by business units to brand something on the web with no consideration of the SEO consequences. You might also ask why, as someone involved with SEO, I’m not doing anything about it? Partly because the sites are eventually going to disappear as they are replaced by yet another recipe search and partly because examining the data should be quite educational."

Browsing around, I just found this incredible site on search engine optimization, which has one of the better explanations of things like duplicate content, importance of titles and backlinks, and so forth.

Here is their mini-book on SEO - which I would definitely encourage any SEO to study up on.

I. Introduction – What Is SEO

1. How Search Engines Work

2. Differences Between the Major Search Engines

II. Keywords – the Most Important Item in SEO

1. Choosing the Right Keywords to Optimize For

2. Keyword Density

3. Keywords in Special Places

a. Keywords in URLs and File Names

b. Keywords in Page Titles

c. Keywords in Headings

III. Links – Another Important SEO Item